Success Stories

Sportmüller, border triangle

Medium-sized Companies

Sportmüller has been a popular port of call for athletes in the border triangle for 90 years. From fitness to outdoor to leisure, the company offers a wide range of clothing and equipment. Sportmüller has been an active member of INTERSPORT, the largest medium-sized retail group, for 64 years.

The server – a ticking time bomb

The old merchandise management system had been running for over 25 years and they were very familiar with it. But two years ago, everything was changed over. In addition, the old software was running on an external server – "a ticking time bomb" as the family company's IT technician said at the time. So father and son, who both run the company Sportmüller, decided: A new merchandise management system was needed. A system that both old and young could use.  


Sports, Outdoor

Company size

Mediium-sized companies, 35 employees



Project goal

Increase user convenience, reduce costs

From the server to the cloud. From rigid to flexible.

The old system was no longer being developed further and was therefore unable to keep up with the rapid changes on the market. At the same time, the security and flexibility of the cloud was important. And – after Corona, the budget for the system changeover was tight. The company therefore wanted to avoid purchasing new hardware or expensive infrastructure at all costs. All in all, a major challenge for the family business.

The company became aware of advarics through discussions with colleagues from the association and in ERFA groups. When comparing advarics with an offer from the association, the fair pricing of advarics immediately stood out.

Cloud-based, device-independent, rental model, easy to use and modern - these were good enough reasons to contact advarics. The response with a suggested date for a non-binding initial meeting came immediately - on a Saturday.

"advarics has managed to engage and inspire the young generation as well as the older one."

Max & Peter Vogl

Assistant Manager & Managing Director

Security, functionality and design – all in one system

Implementing a new system is always a bit of a thrill. But the advarics project manager took all the time in the world – even late into the night. Thanks to perfect preparation, everything was completed in four days. The time it took for everyone to get used to the new system was also shorter than expected. The implementation was therefore much less of a challenge than we had expected. And if specific questions arise today, the project manager is still available around the clock - because he knows the company's requirements.

To summarize: Sportmüller is convinced that it has taken the absolutely right joint path with advarics. The company is well prepared for the future, as the new system will grow with the company and the fast-moving market. This is only possible because advarics is always in close contact with its customers and responds to the needs of the business owners.


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