Vasold Mountain and Cycling Sports, Liezen
As a family business, Vasold Mountain and Cycling Sports is the real deal. All of the Vasolds are passionate mountain sportsmen, whether they be wearing skis or hiking boots, riding bikes, or carrying rope and climbing hooks. They pass their passion on to their customers via astute advice and a great product range.
Increase online visibility
A lot has happened at Vasold in recent years: a new generation has joined the company, both locations have been enlarged, and more depth has been added to the product range. A good foundation for healthy company growth, which of course requires new customers. The task for this mountain and cycling specialist was clear: increase awareness and expand their catchment area.
The most important USP at Vasold is competent advice on site in the store. That's why the family council decided against opening an online store. Simply taking orders and sending packages does not fit the DNA of these passionate mountain sports specialists. But digitalization does not stop at the mountains: more and more customers are informing themselves on the web before making their purchases. Especially when it comes to special interest items that mean a lot to customers. Here, it's not the price that plays the main role, but the quality and the selection. And the fact that both are available at Vasold had to be made visible to everyone online.
Sport, Fashion, Shoes
Make range and expertise visible online
Brick-and-mortar retail with digital shop window
Vasold has been an advarics customer since 2019. Thanks to our cloud-based merchandise management and cash register POS system, the Vasolds have an overview of all procedures and business processes at all times, from any end device, and can receive individual reports and evaluations at the touch of a button. With the help of the digital shop window advarics.display, developed by advarics, their outstanding selection of products is now also visible online, in every detail, for customers who are researching their purchases.
advarics.display enables any selected item to be displayed on the website and on all social media channels, with photos and product descriptions in a clear format.
Customers can view products on Vasold's homepage and save them in a watch list as a basis for a future consultation, or mark them for in-store pickup.
Best of all, the advarics.display digital storefront solution is an integrated part of the basic version and does not incur any additional costs.
"Thanks to the digital showcase, our expertise is perfectly visible."
Win customers online, convince them offline
With the digital showcase advarics.display, Vasold can give its regular customers an additional source of information, and all potential new customers an important touchpoint on the customer journey. This journey, which is more and more starting digitally, can generate valuable additional sales.
The new customer app can then be used to ramp-up contact with customers. 40 percent of the more than 3,000 customer profiles are newly registered customers who were not previously stored in the regular customer file. Thanks to the smooth interfaces, all transactions from the advarics merchandise management and checkout system can be used for customer communication via the app.