Success Stories
Kaufhaus Steffl, Vienna
It was at the beginning of 2021 that one of the largest department stores in Austria, and prime retail location in Vienna, was on the lookout for a new ERP and POS provider. The buying team at Kaufhaus Steffl needed seamless integrations with webshop and CRM systems and easy use supported by a team of retail professionals.
advarics offers a host of clear advantages
Initially, the decision was down to two factors: the fast integration and data migration, without impacting daily business, as well as the seamless integration to Salesforce CRM for real-time data visibility.
Furthermore, access to real time data from anywhere was a compelling reason to move. But it didn’t stop there: The simple and intuitive user interface and the competitive offer and value for money were main drivers behind the decision. And then there is the efficient set up and management of marketing campaigns at the POS and the webshop.
Processes at the till are streamlined and easier. To find a customer via a loyalty card and offer them relevant discounts automatically, now is a doddle.
Recommendations from existing customers sealed the deal: retailers who had been customers of advarics for many years were unanimously positive about their experience with the software house. This led to the fact that the decision to invest in the partnership could be made with confidence.
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Industry
Fashion, Shoes, Accessories, Sports
Company size
Large Company, 250 Staff
Country
Austria
Project goal
Lower hardware costs, fast implementation, seamless integration & automation
Full transparency paired with streamlined processes
advarics most recent addition to its suite of products is also in use at Steffl: the Progressive Web App. The app enables the user to access and operate the full functionality of ERP and POS via any device: smart phone, tablet or desktop. In combination with being invoiced monthly for the features and modules that are in use, the product proves to be a competitively priced solution, without the need for specific hardware or on prem server infrastructure.
"We appreciate the effortless access to analytics, and the way it’s presented so clearly."
Freddy Schmid
Former MD
Frictionless adoption for users: buyers, merchandisers and retail staff
One big strength of the system is access to data and reporting/dashboard functionalities. “Visualization of the data is super handy. Building reports and dashboards is very easy to learn. In particular our buyers and merchandisers, who are very often on the road, use the system a great deal in order to access data and look at reports”, comments Heinz Hagenbuchner, project lead at STEFFL.
Once it was time to train retail staff on the shop floor, it also became apparent how easy and user friendly the software is. Members of staff were quick to appreciate and adopt the new system.
“The most important thing in the day to day life of retail is quick adoption and frictionless usage of the system. Training is quick, not difficult to learn, and fast processes of the things you do all day every day: one of the major advantages of advarics.”
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